Monthly Archives: April 2011

A nothing label or nothing customers? Clothing brands that succeed for reasons unknown.

This is written with all due respect (kind of) to the businesses mentioned (As per Buddah’s last post about Carman’s, we love to share the good companies we come across too).    These clothing brands are sold worldwide, although that doesn’t … Continue reading

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How do we to find the fixie, single speed and cycling t-shirt market?

I don’t read fiction.  Maybe I should start, it could cause a spike in my imagination, but then I would have even more trouble maintaining a coherent passage of thought. Most of what I read involves marketing (I’ve just polished … Continue reading

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Speedism: Rules for Riding Fast whilst high or drunk

Speedism, common affliction for riders in possession of bikes weighing less than 40 grams. 1. Make sure all facets of your bike are functioning, on both structural and mechanical levels. Do not attempt to fly down any road, freeway, hill … Continue reading

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What’s going on with pro athletes….?

Maybe it’s the pressure, expectation or just the grind of having to be on top of your game everyday just to compete….but I don’t see many professional athletes looking like they are having a great time. Where did all the … Continue reading

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Where’s the bikes? A solitary Gazelle touring bike in Fremantle….

I think I may cry.  This was the only bicycle in Freo today.  Tied up all by it’s lonsesome… a forlorn Dutch Gazelle.  Why aren’t there more of these gorgeous little bikes in town?  Booo Hooo!

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IHC bikini photoshoot teaser…

There’s no way we are going to let any of you see all of the photos that we shot at Cott early last Friday….. We’ve got a bundle of campaigns coming up and we’ll be rolling the best pics out … Continue reading

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