Speaking with a branding and marketing strategist who specialises in synergisation and optimising overall value-adding interpretive functions of the conceptuals, the topic of getting involved in the Australian Made Campaign came up. Aussie made: check, Aussie owned: check, Aussie designed: yep, check that too. All of the goods checked out with the dudes who run the campaign too, and we are certified ‘ridgey didge’ Australian.
And we now have (the relatively expensive) Australian made certification and full use of the Australian Made logo which we have duly plastered wherever possible. Most of the action with Iron Horse and love of our cycling t-shirts has come from overseas, so it made good sense to get this mega well-known logo on our schtuff.